TCT – medtronic
Medtronic were to exhibit at Transcatheter Cardiovascular Therapeutics (TCT) 2017 – the world’s largest interventional cardiovascular meeting. We needed to break through the clutter to generate real engagement, with novel and cost effective activities to drive traffic to the booth.
We designed attractors that would not only engage, but also capture details of the visiting cardiologists, radiologists, clinical cardiologists, cardiac/vascular surgeons and various other HCPs.
attractor 1 – quiz app
We created a quiz app with a number of lateral thinking challenges. Details were collected by an unobtrusive registery page - with promised final results of how you competed.
A large screen visible to the rest of the booth displayed an instantly updated scoreboard with live results from the app.
attractor 2 – augmented reality innovations gallery
A virtual room was built on the booth using UNITY combined with ARkit tech from iOS11. Delegates could enter a virtual room where they could learn about various Medtronic products.
ROLE
Creative direction.
Co-designer.