ACT ON CV LAUNCH EVENT – AMARIN
“Act on CVD – Reduce Residual Cardiovascular Risk” was a 2 day event in Berlin. We learned of the event’s existence less than three months ahead of it’s scheduled date. As experience of event management and branding at the agency was limited, I worked with a trusted Account Director to create a shopping list for activities, approach and materials. The event was to take place at the DZ Bank Building in Berlin, a unique and beautiful location designed by Frank Gehry. This came with a challenge – the event design needed to be sympathetic to the design. Knowing when to take a back seat to the beauty of the architecture. In record time we created a brand, a look & feel, and a wayfinding strategy – in time to have it reviewed for compliance, printed and in place for the event date.
An ‘Opening titles’ film was created to kick off the event. The completed “Act on CVD” logo represents our growing CVD understanding through the years – culminating at this very moment where “the picture became clear”.
I worked closely with a 3D artist to bring my storyboards to life, and create the imagery used in the film.
Deliverables included a registration website, HTML emails, HTML5 banners, printed invitations, wayfinding signage, stage design, PPT templates, and an (eventually cancelled) AR experience.
ROLE
Creative direction. Lead designer. Motion graphics design.