EADV FILM – ABBVIE
Living with atopic dermatitis (AD) can have a huge impact on life that can often go unnoticed or dismissed. We wanted to shift beliefs about disease burden, creating urgency around the need to deliver treatment options that enable patients to live ‘normal’ lives.
The ‘projected’ style echoes the visible nature of AD and allowed us to convey how the disease becomes part of patient identity and distorts how they feel about themselves, searing the burden onto their skin.
This piece was a finalist in the PM Awards 2023.
ROLE
Creative direction.
Film Editor, on-set co-director.