CVi CAMPAIGN – Acist
The Acist CVi campaign is aimed at Interventional Cardiologists who are bombarded with garish advertising claiming new iterative features and options.
Acist’s CVi Contrast Delivery System currently holds 43% of US market share. So my approach was the opposite of the loud competitor advertising – to present a bold and confident approach of “Less is More”.
A minimalist design in copy and visuals – highlighting the foundational messaging of less contrast injection, less risk to patient, less lab inefficiency, less risk to physicians and staff.
ROLE
Concept. Copywriter. Creative Direction.