Resillia – Edwards

resilia campaign – Edwards

Coronary patients are living longer than ever before — and they want to live their longer lives to the fullest, continuing to enjoy their active lifestyles. Implanted Heart valves with RESILIA tissue is a more resilient tissue solution.

We created the campaign from the positioning stage, initiating exstensive testing and research.

The resilient patient was born – a determined and dignified individual who will not let their surgery slow them down.

I concepted and directed a photoshoot in San Francisco, the results of which were utilised across a multi-channel campaign.

Digital touchpoints included a pre-launch awareness site and animation, and various items including eBlasts and a training app.